SEO Techniques: the most common mistakes to avoid

  The optimization of organic searches on search engines is essential. The techniques as we know are innumerable but next to best practices, also called White Hat Seo, that is the lawful and useful techniques, there are also the worst practices ...

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SEO: instructions for use

For those who are not yet a true wizard of SEO, but also for those who are always looking for new tricks or advice, this article will give you the opportunity for some best practices in this area. As we all know, information is the basis of every SEO ...

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The meanders of SEO: let's debunk the false myths

Who is involved in web marketing knows what it is and what the SEO deals with, but not everyone is able to explain it to anyone who does not chew these terms. SEO means navigating the sea of ​​research knowing how to hold the helm of your ship. The ...

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The new Google algorithm: more attention to mobile

Last year Google made some changes to its algorithm and as it had already anticipated in the previous months, the focus on mobile compared to the desktop is becoming more and more. Some call it MobileGeddon, merging the two words Mobile and Armageddon, ...

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User Experience (UX) and User Interaction (UI): all the secrets for a user-friendly site

The term "user-friendly" is very much used when we talk about mobile apps and web sites, but what exactly does it mean? Technically it can be defined with two UX and UI acronyms, user experience and user interaction. These web design elements ...

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The SEO aspects that are often overlooked

As is well known in web marketing, there are so many aspects of SEO that need to be taken into account in order to be successful and even if you think you have done everything in the best way it is not said that your efforts are rewarded. To say it seems ...

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Social media: a crucial asset in marketing strategies

Promoting your business has never been an easy task. Fortunately the development of social media and some tools in recent years is driving not only the introduction of companies into the social world but also their involvement in the reference market. ...

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All the potential of local SEO

The 2017 is the year of the local SEO. To say this are the studies from which emerged the growth of mobile payment platforms such as Google Wallet and Apple Pay. The increase in popularity of these payment systems means that Google would double its investments ...

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The three best ways to select the right keywords

To ensure that search engines analyze your pages accurately by simulating user searches, the content must be relevant and the keywords need to be useful for this purpose. To find and determine which keywords can make you get important results to your ...

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How to track your brand reputation online

Are you already aware of the reputation of your online brand? The information travels fast on the network and Google is constantly observing more than 30 billion pages to keep your search results up to date. In the past we have written how important it ...

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