SEMrush: indispensable tools for every SEO specialist

The people who are involved in SEO / SEM will have heard of SEMrush or one of the most useful tools for those working in this area. The strength of SEMrush is the analysis of the keywords both for organic research and for Google Adwords campaigns. Its ...

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Moz: many useful solutions to improve your SEO activity

The software that has been developed in recent years to meet the needs of those involved in SEO are really countless. Every year, dozens of tools are released to offer new functions and to simplify the operations that every web marketing specialist has ...

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Keyword planner: scheduling keywords

Analyzing the most suitable keywords to approach your site is one of the most difficult tasks in the SEO world. Their choice is crucial to generate traffic to their pages and to do it in the most correct way comes to help a very simple tool to use. With keyword Planner, you can generate a list of keywords based on user-chosen terms, which describe the scope of ...

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Matomo: the alternative to Google Analytics

Monitoring the traffic on your web pages is essential to learn how to improve your web presence. Google offers an excellent tool useful and intuitive as Analytics, available for free to analyze the pages in an average depth but for the most demanding ...

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Pagespeed Insights: Tips for optimizing your site's speed

The loading speed of a web page is one of the key elements for success. If your site has high upload times, users will abandon it immediately and even Google will will it in its ranking. According to recent searches, users leave a site if loading times ...

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Optimager, never more heavy images for websites

One of the issues that have always created headaches in those who deal with web design is the quality of the images. Using beautiful images on sites is equivalent to giving quality to your pages, intriguing users and attracting them in reading content. ...

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Elasticsearch, Logstash and Kibana: The ideal solution for log search and analysis

Fragmentation of information is one of the main problems that emerge when debugging application anomalies. The related logs are scattered in many machines and for this you need to open various consoles and analyze each log looking for a clue in the midst ...

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The SEO data to keep under control

Improving the visibility of your site is the pursuit pursued by everyone who lives in web marketing. Today, the data and information you need to keep in mind are so many. Statistics in the form of charts, charts and percentages are often dispersive especially ...

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Webalizer: website access statistics

Who works in the field of web marketing know how important reports and analyzes reveal about access to websites. Until a few years ago, such statistics were very difficult to achieve except with professional software that was expensive and useful only ...

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Local-Adaptive testing tool: Is your page optimized for local searches?

Internet sites must now meet all the needs of their potential users. Web pages must therefore also be adapted to individual searches of a user on a local basis. If the market to which you want to refer is not only the Italian one but also for example ...

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