SEO: instructions for use
For those who are not yet a true wizard of SEO, but also for those who are always looking for new tricks or advice, this article will give you the opportunity for some best practices in this area. As we all know, information is the basis of every SEO activity, to these it is necessary to combine a coherent navigation structure. The contents must therefore be organized in a clear and easy way for users to use, and consequently the site structure must also be ordered. An important element for good SEO is the large images that help us when the search engine algorithm changes.
The arrangement of the elements and their description positively or negatively affects the ranking of our site because the search engines also evaluate the user experience to reward a page or penalize it. For this reason the advice is always to bring the most important part of the site up. Regarding the articles or in general any type of text content, the title and the subtitle must be distinct from the rest of the text, using html formats H1 and H2. Links must also be useful and placed in the right positions with short and consistent URLs.
Returning to the image front, the file name must be clear, sensible and linked to the content, in order to make our site appear even in the image search. This is why even the keywords of the images must be consistent and do not mislead the user. Consistency as you will have understood is one of the values that are most rewarded by search engines, and if you pay close attention to this aspect, it allows users to reach your site not necessarily from the homepage.
Contextual links, or those links that are linked to text keywords, greatly improve the user experience and therefore are well viewed by Google, as they enrich the information provided in a consistent manner. Finally we will never tire of saying it but the furniture is not only the future but also the present, so always consider all that is related to this aspect in the development of your site starting from the space to scroll the page with a finger.