SEMrush: indispensable tools for every SEO specialist

SEMrush: indispensable tools for every SEO specialist

The people who are involved in SEO / SEM will have heard of SEMrush or one of the most useful tools for those working in this area. The strength of SEMrush is the analysis of the keywords both for organic research and for Google Adwords campaigns. Its operation is very simple, just subscribe to one of the monthly subscription plans, or you can use it in the free version but has some daily limits of research and analysis.

To start with, you can analyze your website or any other website to find out the SEO / SEM level. It is possible to analyze individual keywords to discover new competitors, or to search for new keywords and to identify the volume of research and PPC (pay per click). SEMrush returns advanced reports that are used to improve their web marketing strategy.

Just enter a keyword or address of a site and choose a search engine such as google.com and in the Overview screen we will find a general summary that explains the trend and related keywords, active AdWord ads and results of the organic research. The results are very clear and is divided into areas where it is possible to go down in detail of individual months.

Among the many useful information we find the performance of the site on Google, the most important keywords that bring traffic to the site, the distribution of keywords that serve to position on Google, the main competitors, backlinks and active AdWords campaigns. . As for the backlinks for example the analysis is very complete and very useful to understand what are the links that refer to our site, indicating the link tilo (follow, nofollow).

Many are the useful tools in the SEMrush menu and allow for example to perform different operations such as comparing two sites, or monitor the position, or still perform a keyword difficulty test or an SEO analysis to understand what are the aspects to be improved . SEMrush is a complete tool package that is already the daily bread for many SEO specialists.

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