Matomo: the alternative to Google Analytics

Matomo: the alternative to Google Analytics

Monitoring the traffic on your web pages is essential to learn how to improve your web presence. Google offers an excellent tool useful and intuitive as Analytics, available for free to analyze the pages in an average depth but for the most demanding companies is also available in a premium version with much more specific features. The problem is that the cost of the extended version, or $ 150,000 a year, certainly not affordable by small companies. Luckily there are open source software very useful and above all free such as Matomo, a software that can provide very detailed and real time reports on visitors to the websites.

Thanks to Matomo it is possible to find out from which search engines the visits come, the keywords used, the language used and the most visited pages. If all these functions are not enough, Matomo offers much more thanks to a community that develops rigorously free plugins, optimized for the various CMS, which allow to extend its functionality. Matomo is installed on your server, the traffic data is then stored in your database and you can view statistics using open APIs. The Matomo interface is very intuitive and fully customizable. It is based on widgets that you can drag to your liking.

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